SEO & AEO STRATEGY Reach customers ready to buy -- right where they search.
Getting found on Google, and cited by AI assistants
Updated
For twenty years, search optimization boiled down to one question: do I show up in Google's ten blue links? That question still matters, but it's no longer the only one. A growing share of searches ends without a single link being clicked: Google shows a summary at the top of the page, or the person simply asked ChatGPT, Gemini or Perplexity and reads the answer.
That changes the work. Ranking is no longer enough: you have to be the source the engine chooses to cite. In practice that means a site whose structure is explicit to a machine: clean structured data, a clearly identified business entity, answers written in a direct and verifiable way, on top of everything classic SEO already demands.
We apply this approach to our own site before selling it. The site you're reading declares its business, services and answers in JSON-LD, publishes a file aimed at language models, and deliberately lets training crawlers through, because for a small business, being present in a model's memory is an advantage, not a risk. It's the same method we deploy for our clients.
Search optimization remains long-haul work, not a switch. We don't buy links and we don't promise the top spot: those are the two most reliable signs of a provider who will cost you money, and sometimes your indexing.
Why choose this service
GEO-Focused Strategy
Designed specifically to enhance growth through location-based strategies, rather than relying on standard SEO practices.
Conversion-Driven
Designed to effectively generate genuine inquiries rather than merely increasing website traffic.
Measurable Results
Maintain a comprehensive overview of your rankings, leads, and overall growth to ensure effective tracking and analysis.
Who is it for
Built for Businesses That Need Local Visibility
Our methodology
Why Our Approach Is Different
A well-recognized approach that highlights the importance of transparency, meaningful engagement, and strategies focused on sustainable long-term growth.
Get Free SEO AuditWhat the engagement covers
The exact scope depends on where your site starts, which the audit establishes before any proposal.
- A full technical audit: speed, indexing, crawl errors, URL structure, mobile version and accessibility.
- Keyword research based on buying intent rather than raw volume: ten ready-to-buy visitors beat a thousand browsers.
- On-page optimization: titles, descriptions, content hierarchy, internal linking and copy reworked to answer real questions.
- JSON-LD structured data that lets engines and AI models identify your business as a real, trustworthy entity.
- Local optimization: Google Business profile, consistent name, address and phone everywhere online, and a customer review strategy.
- Readable monthly reporting: rankings, traffic, calls and inquiries received, not a fifty-page report nobody opens.
How an engagement unfolds
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Audit and baseline
We measure where you start: what's indexed, what you already rank for, what's technically blocking you and what your direct competitors are doing. Without that baseline, no result can be demonstrated later.
1 to 2 weeks
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Strategy and priorities
We establish which queries are worth targeting and rank them by effort versus return. The goal is never "more traffic" but more qualified inquiries, which is not the same thing.
1 week
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Implementation
Technical fixes, page rewrites, structured data, local optimization and content production. This is the longest phase, and rightly so: it's the one that produces the results.
1 to 3 months
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Measurement and iteration
We track rankings, traffic and above all inquiries received, then adjust. SEO is continuous work because competitors and algorithms move every month.
Ongoing
Frequently asked questions
How long before SEO shows results?
Technical fixes and local optimization can show an effect within weeks, particularly on geo-targeted searches. For competitive queries, expect three to six months before meaningful movement, and longer on a new domain. Anyone promising you the top spot in thirty days is selling something other than SEO.
Can you guarantee the number one spot on Google?
No, and nobody honestly can. Google doesn't sell organic positions and its ranking depends on factors no provider controls, starting with what your competitors do. What we can guarantee is the method, transparency about what gets done, and reports showing the real numbers, including when they're unflattering.
What's the difference between SEO and AEO?
SEO targets ranking in traditional search results. AEO (answer engine optimization) targets becoming the source an AI assistant cites when answering a question, whether in Google's summaries, in ChatGPT or in Perplexity. The two overlap heavily, but AEO additionally requires rigorous machine-readable markup and answers written directly and verifiably.
Do I really need to run a blog?
No. A blog abandoned after four posts hurts more than it helps. For many service SMBs, solid service pages and a well-maintained local presence are a better investment than a blog nobody will feed. We recommend regular content only when there's genuine capacity to sustain it.
Is it worth it for a small local business?
Often more than for a large one. Competing on "plumber Sherbrooke" is vastly more affordable than on "plumber" alone, and the buying intent is far stronger. For a local service business, a Google Business profile and a few well-built pages usually generate more calls than any ad campaign at the same budget.
I already have a site. Does it all need rebuilding?
Not necessarily. The audit settles that question with facts rather than a sales opinion. Many existing sites recover very well with technical fixes and targeted rewrites. We only recommend a rebuild when the technical foundation makes everything else impossible, and we explain exactly why.
A question that isn't answered here?
Let's talk about your project