Peinture Déco MR: a new showcase for a family story

A family, colour, and a quarter century

Behind the counter at Peinture Déco MR is the Roy family: a passion for colour passed from father to son, and more than twenty-five years of combined experience advising the people of Sherbrooke. The shop carries Benjamin Moore's roughly 3,500 shades, custom window blinds from Quebec collections, and the Cutek line for protecting wood.

A business like this doesn't sell cans of paint. It sells the confidence of leaving with the right answer. That's precisely what needed to come through in the first second on the site.

A site that had done its part

The old site wasn't a disaster, and it would be dishonest to pretend otherwise: it did its part for years. But it came from another era of the web. Built on a generic template, it greeted visitors with an image carousel and "Learn more" buttons in every corner. The products were there, the blinds were there, Cutek was there. What was missing was everything else: the family, the advice, the warmth of a shop where people know your name.

Over time, the gap had widened between what clients experienced in the store and what the site let on. That's the most reliable sign a redesign is due.

Putting the family back at the centre

We started from a blank page, custom coded, no template. The first decision shaped everything: open the site the way you open the shop's door. The cozy feel of a lived-in living room, one sentence that says exactly what the Roy family does best, "colour expertise, from floor to ceiling," and the company's story told where the old site lined up buttons.

The rest of the site follows the same advice-first logic: the year's colour trends reveal themselves as you click the shades, like picking sample cards at the counter. The shop's three worlds, paint, blinds and wood protection, each have their own clear entrance, with no carousel deciding for you.

The details that make the difference

• The essentials always visible: the Promenade King address, the phone number and the opening hours live in the header of every page, because that's what most visitors come looking for.
• A real quote request: a prominent button instead of an email address buried somewhere, so paint and blind projects land straight in the Roy family's inbox.
• Genuinely bilingual: the site exists in French and English, like Sherbrooke's clientele.
• Fast and durable: hand-coded, with no plugins to update, the site loads quickly today and will age slowly.

The delivered homepage: atmosphere first, buttons second. Visit the live site.

What the client says

We promised a case study without inflated numbers, so we'll leave the conclusion to the person it belongs to. Here is the review Peinture Déco MR posted on our Google profile after launch (originally in French):

"Exceptional service! My new website is beautiful, performs well and perfectly reflects my company's image. Sonia was responsive, creative and very attentive to detail. I'm already getting lots of positive comments from my clients. I recommend this company without hesitation."

Peinture Déco MR, Google review, translated from French

"I'm already getting lots of positive comments from my clients." That's exactly the result we were aiming for: that the people who know the shop find, online, the place they love.